Texas A&M University Texarkana

This project involved a full top to bottom redesign. I designed a new responsive homepage, interior page templates, and a special Alumni stories section with landing and detail pages. On their previous site, the University had been using their impact image area as a place to display valuable and informative graphics. We wanted to maintain a place for these graphics, but put them lower in the system and instead feature full width impact imagery that coincides with their brand message, moving their news and events related graphics into a horizontally scrolling section lower on the homepage.

We also made sure to make calls to action consistent and prominent. We shorted the labels that were being used on their calls to action to improve readability and interaction rates. Featured statistics were included in an area towards the bottom of the page to make compelling selling points. Widget boxes feature Alumni and Faculty stories that can be used throughout the site.

 

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